Promotional Special | Disney Channel | 8/9/2015 initial airdate.
During production of Disney Channel’s Descendants, the network shot over 70 hours of behind-the-scenes footage and cast interviews, and thousands of production stills. Hodder was challenged with taking this incredible volume of media to make a fast-paced half-hour special to celebrate one of cable’s top summer movies, to gain new fans, and encourage repeat viewings. With an eye toward the young Disney Channel audience, Hodder pulled the best moments and stories from the footage, and employed a kinetic editing style and graphics package to amp up the excitement. The result was a fast, fun, highly re-watchable special event. It was Disney’s top Sunday original in adults 18-49 and total viewership (and a host of other demographics).